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11 Essentials of a Successful Website
1. Perfected Elevator Pitch
It’s important to spend time honing your core marketing message and ensuring that your tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact succinctly outlining your speciality and target niche. There’s a lot to communicate in very little time so your pitch must be concise and compelling.
2. Clear Call to Actions
When marketers and business owners ask, “Why isn’t my website design converting?” the answer is most often a lack of call to actions. Common call to actions (CTA’s) include phone numbers and “Buy Now” buttons, often the best website designs have value led CTA’s, subtly encouraging visitors to a next step. Call to actions are designed to engage your visitors and guide them down the path to a conversion. Visitors to your website need specific information before committing to a purchase or enquiry, smart call to actions preempt the visitors next step and gently lead them through your website in the way you want them to experience your website while delivering the information they are seeking.
On the most basic level any good website designer would recommend that you make sure your phone number is in the top right of every page of your site. Have your web designer put your contact info on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.
3. Track Your Conversions
We mention conversion tracking up the top because it’s so often neglected, yet it’s one of the easiest strategies to implement. Even with a simple website design, it is vital to know how many enquiries and sales that you receive through your website, where those website visitors come from and what the cost is to acquire them. This allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website. Any good website designer will be able to assist you with tracking your conversions.
4. Engaging ‘About Us’ Page
The two biggest mistakes made with About Us pages is that they are often boring, and they’re not about the customer. It may seem counter-intuitive to write an About Us page that is more about your customer than your company, but there’s a good reason for it.
Your company exists for your customer. So by logical extension, your About Us page is also about your customer. That’s not to say it shouldn’t create an engaging portrait of the personalities behind your organisation because your prospects want to know who they’re working with, but they also want to know how those people are going to make their lives better. Your About Us page, like the rest of your website, should present all information in the context of how it benefits your visitors. Experienced web designers will be able to help you plan the best way to present your About Us page specific to your business.
5. Deliver High Quality Content
Quality content is vital to your marketing efforts and without it you can’t tell your story, attract your target market or explain the problems you solve and how you solve them. Everything from your website copy to your email newsletter should be useful, informative and engaging. Make it easy to read, delivered in portions and frequencies that match the interest of your customers.
Your content is a vital tool to lead visitors towards the purchase and it should work together with your website design and brand to provide a seamless and compelling experience. High-quality content demonstrates authority and integrity and visitors are more likely to purchase from businesses that invest the time and effort into sharing their message in an intelligent and appealing way.
6. Gorgeous Visual Design
Visitors will be more inclined to remain on your website if it’s aesthetically appealing and visually interesting. They will also be more likely to return and to share your website with others. A visually compelling and creative website design immediately establishes the quality of your company and your product.
The best website designs are centered around the fact that visual design has a significant impact on a visitor’s emotional response to your business. If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average. The same principle applies to the use of template websites. If you want to set yourself apart from the competition, you should really invest in a custom website design that reflects your individual brand and also visually communicates your point of difference. When it comes to your visual design hiring professional website designers can be very beneficial.
7. Logical User Experience
If your website is built around a visitor’s objectives and point of view, it will encourage their interaction and improve your conversions. Ask yourself ‘why did they come to your website in the first place?’ What questions are they hoping to answer on your website. Try and see your website’s design from their perspective to create an experience that anticipates their needs and delivers the right solutions, and make sure your web designers are looking at the design from this perspective as well.
You need to make it easy for visitors to access the content they need, whether it’s contact information, product specifications or prices. At its highest level, user experience is about providing what your prospects need before they even know they need it. Along with creating beautiful website designs, your web designer will be experienced in the ways to improve your website’s user experience. Modern website design has evolved from just being focused on aesthetics to also consider the front end functionality a website can provide, even the most basic websites should factor in usability to their layout and overall design.
8. Mobile Friendly Design
Over 50% of people on the internet at any given moment are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
Responsive web design ensures that no matter what device someone uses, your website delivers content in the most effective way. For complex website designs, custom mobile design may be necessary, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for. Your website designer will be able to advise you as to whether responsive or a mobile site would be best for your particular situation.
9. Robust CMS and Stable Structure
The platform upon which your website’s design is built will have a huge impact on it’s usability as well as how efficiently you are able to update content and interact with visitors. We can’t overstate how important this structure is to the performance of your website. This is particularly important for ecommerce websites. Without some of the following critical features you’ll waste time when posting content, optimising for search engines or fixing errors.
When choosing a content management system (CMS) look for the following:
- Simple content editing accessible from all devices
- Quick load times
- Used by a large community of users, website designers developers (i.e. such as a WordPress website)
- The software is actively supported by the developers and is being frequently updated
10. Plan Your Marketing Strategy
An online presence alone isn’t enough to generate enquiries and sales. You need a strategy to work out how best to broadcast your content, attract search traffic and convert visitors into customers. There are a lot of options available to you including pay-per-click (PPC) advertising, search engine optimisation (SEO), email marketing and social media. Depending on your business and industry some strategies will work better than others.
The key is to find your sweet spot by experimenting with all the available channels. Ultimately it’s a process of trial and error while you discover what is most effective for your target audience.
11. Your Web Design Company
A great website design company will be your partner in implementing everything we’ve discussed. You don’t have to know how to write, design or market your website. You’ll save time in the short-term and money in the long-term by investing in a quality website designer.
Before hiring a web designer, ask how well they know these essential elements, how they propose to incorporate them and how they’ve succeeded in the past. When talking to website designers, go past just looking at their quote and use a critical eye when checking out their website designs. Look for experienced and creative website designers that are well established and that have comprehensive references and good portfolios of working with similar businesses to your own. By partnering with the right website design company you are putting yourself in the very best position to ensure that your website is a successful one.
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Web Design Services
We Make You Look Good Online
Everything we do is designed to help you as a business owner to succeed online. We are passionate about sharing our experience, wisdom and love for the internet to help you have the best website possible. Our business started to help people understand how they can easily have an excellent online presence and use it to take the pressure off growing their business through harnessing the power of the internet. Business owners are often time poor and a good web design helps duplicate your time and can increase your leads with out any extra effort.
Australia’s Go to Website Design Company
We combine great design with up to the minute online marketing trends to deliver websites that look good and actually work to grow your business. Our website design and web development processes have been tweaked, optimised and improved over 11 years of helping more than 4000 businesses get online. So we can confidently say we can help you. Offering web design Melbourne, Brisbane and Sydney wide, we take an active approach in understanding you and your business, your industry and target market, as well as your competition to ensure that every design element works towards your business marketing goals.
Plan Your Website From the Ground Up
We will design an online strategy to suit your business needs starting from branding, to website development and then the ongoing marketing. Our websites are built on WordPress and are ideal for displaying business content, newsletters, menus, prices, offer subscription memberships, industry specific functionality and more. Our eCommerce websites are robust, fully-functioning online store fronts, specifically designed for managing and selling online. We will advise you to follow the correct web development path based on your vision.
We offer Brisbane, Adelaide, Perth, Melbourne and Sydney web design and web development services. Finding a good website design company with experienced website designers who are focused on providing local and personalised services can be a challenge. With our team of onshore technical support, web design and web development, we’re able to provide a quality service that is 100% owned and operated in Australia. All of our website designers have a wide spectrum of experience, working on everything from simple website designs to more complex custom web design projects. All of our website design packages come with a completely personalised designs and a robust content management systems. Our team of web designers have years of experience with value led online solutions and can provide a local service with web design offices in Sydney, Melbourne and Brisbane.
The 8 Things You Must Know Before Hiring a Web Design Company
- Save time
- Avoid common mistakes
- What should you expect to pay?
- Know what is industry best practise
- Make an informed & confident decision
“Thanks for saving me hours of time! This report made hiring the right website company simple.”
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General Web Design FAQs
Understanding what to look for in a website design company can be critical; the choice you make can have a major impact on the success of your business online. We suggest choosing an established web design company with an extensive portfolio of websites and a history working with businesses like yours. Look to reviews online to gauge how satisfied clients have been with the company’s work.
The length of time it takes to build a website can vary from just a few weeks to many months (or even years) depending on the complexity and scale of the project. For most small to medium-sized businesses, website development will take around 4 to 8 weeks, with time set aside for planning, design, development, feedback/revisions and testing.
The design of your company website can be critical to the online success of your business, particularly for eCommerce ventures or businesses that rely on their online presence to generate sales. To design your company website, we suggest enlisting the help of a professional web design company to ensure that your website is visually appealing, easy to navigate and optimised for mobile, tablet and desktop displays.
Using a web designer can save you time and stress in the short-term, and deliver a website that offers tremendous value to your business in the long-run. There are website-building tools on the market for people with a basic understanding in web design, but it is important not to underestimate the limitations of these products, nor the amount of time they require to master. Ultimately, you will need to determine how important the website is to the success of your business, and if your time and resources would be better used elsewhere.
Often the best way to find a good website designer is to use someone who has come recommended by a colleague or friend. To an extent, this guarantees an acceptable level or service and delivery. If you’re looking for a good website designer online, make sure they have solid experience, and that the style in their web design portfolio matches the way you’d like your website to look. If they’ve had experience in your industry or have helped business like yours in the past, that’s an added bonus.
A website redesign can take anywhere from a few weeks to many months, depending on the scale and complexity of the project. For small to medium-sized business, the time frame is likely to be around 4 to 8 weeks, but your best chance of getting an accurate figure is to pick up the phone and discuss your project with a web design agency. Good agencies will have processes in place that ensure the timely delivery of a website redesign project.
Custom web design is design that has been personalised for the specific needs and identity of the business or organisation represented. Customisation might occur in the layout of the website, the way in which the user interacts with it, or the design itself. Template web designs allow for some modifications – usually fonts, colours and content – but are more limited in their design and function.
A good website is one that achieves the goals for which it was designed. An eCommerce website, for example, should drive sales. Other common elements on a good website include ease of use, a fast load time, attractive design, mobile responsive, and personalised user experience.