9 Tips To Market Your Ecommerce Store Over The Holidays
It can be great for your ecommerce store to spread some holiday cheer. This way more customers will be able to relate to you and feel part of the current festivities. The following nine tips will ensure that your customers will remember you this upcoming holiday season.
1. Organise Your Calendar for Holiday Sale days
First things first, check that every single holiday is indicated on your calendar and that you have set a reminder. You will need adequate time to get your content ready for every holiday and then of course to promote it well in advance so that you can encourage customers to spend money.
2. Ensure That You Promote A Deal
The simplest way to take advantage of the holiday season is by having a sale. The success behind certain events like Boxing Day sales is that they increase sales by slashing the prices. Basically, all you have to do is identify the products that you are going to include in your sale, how much discount you are willing to offer and then get all your marketing ready.
3. Include A Free Present
Apart from offering discounted prices, spoiling your customers with a gift when they make a purchase is another way to celebrate the holiday season. It doesn’t have to be big, something as simple as a coupon will do the trick.
4. Design Some Videos
Thanks to the Internet, you can now also use videos to market your business. There are many platforms such as Promo that make it effortless to create your promotional video.
5. Don’t Forget About Social Media
Just because it is holiday doesn’t mean that you too can take a break from posting on social media. You will have to remain active on your different social media platforms encouraging your customers to support your business.
6. Share What Happened During The Year Via A Personal Email
An email message can be more personal and intimate than a post on one of your social media platforms. So, it is a great idea to write a story about your business in which you thank all your customers for their continued support. Also, this is a great chance to add some call to action in your email.
7. Decorate Your Website
As you have an ecommerce business, you might be forgiven for thinking that you don’t have to decorate your store. Though, don’t forget that you can spread the festive cheer by adding a few banners to your site. While you’re at it, why not be creative with your packaging?
8. Adjust The Goals That You’ve Set
As the end of the year creeps closer, it is a great opportunity to analyse where your business is. Evaluate your goals and create new goals. Also, this is a great time to update your website’s content.
9. Let Your Personality Shine
The holiday season is supposed to be a fun time of the year. So, what better time than to be yourself and start fostering a real relationship with your customers?
It pays to take some time and do a bit of extra work to ensure that your business is not missing out on one of the best chances to relate more sincerely with all your customers. So, include some festive fun into your marketing!